MyPRomise

Tourism Campaign

Tourism is one of the most profiting industries of all time, yet in the Caribbean, about 80% of the money spent by tourists ends up leaving the island and in the pocket of bigger corporations.

MyPRomise is a digital campaign that inspires travelers to Puerto Rico to consciously consume and experience the island in a way that benefits the local economy.  The user experience starts at the airplane and is enhanced when you board off the plane through interactive digital billboards.  The experience then extends to your phone through a mobile app where tourists can look up information and book tours directly from locals. 

Conscious tourism is the way to get to know the real essence of the travel destination.