The Covid-19 pandemic impacted many businesses and industries and pushed us into a place where we had to rethink the way we create experiences. The music industry was heavily impacted without an essential part of its experience: concerts! We have all been anticipating an album release from Rihanna since she has been years without making music and focusing on growing her empire in beauty and fashion, yet always remaining groundbreaking and innovative.

“Meet me in R9” is a VR album release experience where fans can connect with the music by immersing themselves in Rihanna’s world. With the purchase of the exclusive Fenty VR glasses and other apparel, you can unlock the VR experience through the Tidal app.