Make Your Mark

Nike Spray Paint Campaign

Product extensions from well-known brands provide great opportunities to create an experience for consumers to appreciate the brand even more. The skateboarding subculture is full of multidisciplinary individuals that are athletes and also artists. 

The “Make Your Mark” campaign consists of emerging all-white skateparks in major skate cities, such as Lima, Paris, and New York, with trick detecting vending machines for the launch of Nike Spray Paint. By performing a trick in front of the vending machine you can dispense a spray can from a series of colors inspired by the cities.